Most of the company’s initial engineering efforts were conducted in Mexico by its subsidiary: Industrias Colibri Azul, S.A. This agreement also resulted in a collaborative production capability at the same pilot plant where both fructose and inulin syrups from Agave were manufactured. Humberto in turn introduced the Agave syrup to Sabra Van Dolsen and to a handful of first round investors in what was to become a start-up company incorporated for the purpose of manufacturing and marketing Agave Nectar.Ĭolibree’s initial organizational efforts focused on negotiating a comprehensive Intellectual Property Rights Agreement with the University of Guadalajara where the first commercial versions of these syrups were developed in the early nineties. Virgilio Zuniga Partida and his colleagues at the Department of Wood, Cellulose and Paper.Īlvaro Cetto, the owner of the first manufacturing company of Agave syrup called IIDEA, hired Humberto Saldana Pico in 1995 as a marketing consultant to investigate distribution channels for the sale and marketing of Agave Nectar. These first samples of Agave syrup marketed by Colibree were manufactured at a pilot plant at the University of Guadalajara in Jalisco, Mexico, under the supervision of Dr. In Mexico this syrup was known traditionally as Miel de Agave and the first commercial samples were branded accordingly. Our first discussions of the commercial potential of these products resulted in the coining of the generic ingredient name Agave Nectar. We identified the business potential of the product and developed a general marketing strategy which has been replicated by many companies in the now successful marketing of a product which has earned worldwide recognition.Ĭolibree introduced the first commercial samples of Agave syrup to the United States at Expo West in 1995, a natural foods exposition held annually on both the East and West coasts. The company was founded by Sabra Van Dolsen and Humberto Saldana Pico both of whom identified the unique characteristics of Agave syrups. has been involved in the commercial development of Agave Nectar since 1995.
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